When I started my business a few years ago, I had little else besides a technical background and an entrepeneurial spirit. Fortunately for me, business and marketing skills can be learned as you go. However, I was smart enough to ask for help early on.
A good friend, Andrew Neitlich, has been my marketing consultant ever since. After the huricane Andrew contacted me to see if I was ok, and when I told him about my efforts to rebuild the business, he suggested we write a press release. I'm beginning to learn that marketing is all about trying as many tactics as you can, and not putting all your ducks in one row. If you own or are looking for help marketing your business, I suggest reading the press release, then checking out Andrew's Web site www.AttractNewClients.com. The fact that it forces you to work on your marketing plan is a big help (see my earlier post about the necessity to market constantly).